Online+Ad+Assignment

=**Online Ad Design**=

Before I constructed the online advertisements I created a small fictitious company called “Mum’s Kitchen: Healthy Home Cooking”. Mum’s Kitchen targets University of Toronto Mississauga (UTM) students who are tired of eating unhealthy campus food. When you are a student living away from home sometimes it is hard to always make your own food. As well, the small amount of food choices on campus do not offer healthy food options to purchase. A lot of students study late at night on campus and get hungry. You cannot get food on campus after ten o’clock. There are various fast food places off campus that are open late, but do not offer home cooked meals. Mum’s Kitchen offers home cooking late at night as well as during the day. They deliver as well so students’ studying does not get interrupted.
 * The Company: Mum’s Kitchen**

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The first online advertisement I created was a pop up ad. This ad aims to grab the attention of the viewer as soon as it pops up reading “Hungry?” with a large picture of a steak sandwich. The purpose of this advertisement is to make the consumer hungry which then prompts the viewer to click the ad to purchase food. I feel the background colour is unique as I have not seen it in other pop up ads and will grab the viewer’s attention. If you are studying late at night and this ad pops up it provides the viewer an option to have homemade cooking delivered right to their dorm or on campus. I wanted the three words: “Hungry, Delivered and Click Now” to stand out as these words best describe the company. The words “Healthy” are on the ad three times so I did not think it was necessary to make it stand out. The “Click Now” button leads to the website which they can view the menu and order their food online. It also provides a phone number which they can call instead. I wanted to make the picture of the sandwich standout, making it look like viewer could almost reach out and grab the sandwich to eat. A small logo with a black font for Mum’s Kitchen was placed at the top left side. For this ad I felt the words and the picture needed to stand out more than the logo as this pop up ad prompts immediate action.
 * Pop Up Advertisement**



I decided to keep the same colour theme for all the advertisements as it would make the company it easily recognizable to students. This advertisement would be placed on social networking sites related to UTM students, the UTM websites and related ones such as the library website. For this advertisement I made my focus points the words: “Hungry, Homemade and Right Now”. The words are bolded and have a shadowing effect which makes them “pop off the page”. I chose the yellow coloured font as I believe it stands out and is easily readable against the blue background. Like the pop up advertisement I placed a large close up picture of another sandwich which looks like you could almost pick it right off the plate and eat it. The words “Right Now” convey to the viewer homemade food is available to them with the click of a button. The logo on the vertical rectangle advertisement is slightly larger than the pop up ad as I feel the viewer will spend a little more time reading the ad. At the bottom I again placed the “Click Now or call option”.
 * Vertical Tower Advertisement**



The banner advertisement was a little harder to put together as I had less space. I debated for quite some time weather to put the word “Healthy” or “Hungry” in the first line. I decided to place the word “Hungry” as the word “Healthy” already appears three times. The word “Hungry” is a better choice as it grabs the viewers’ attention and askes them a question. I wasn’t sure where to place to logo either. The logo is very tiny as there was not much space for it. I feel it blends in perfectly allowing the consumer to first view the pictures of the food, read the words and then find out the name of the company as it is not familiar to the viewer. Just like the pop up and vertical rectangle advertisements the “Click Now” or call option was placed along the bottom. Three colours of text, black yellow and red, were used to create all of the advertisements. I wanted to keep the colours straight forward in order to make it easy to read. The only text in the advertisement that is red is the words “Click Now”. This was done to make it easy for the viewer to order and find out for information.
 * Banner or Leader Boarder Advertisement**


 * sizes of advertisements have been changed for this report

References: Image of Steak Sandwich: [] Image of Pesto Parsnip Panini: [] Image of Strawberry Salad: [] Image of Pasta: []